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Published in the land of the Piney rivers,The Messenger blankets Texas County, as well as parts of Phelps and Dent counties with a circulation of 10,100 households. The deadline is 10 a.m. Monday. The Herald has 4,000 subscribers and is the region's largest circulating weekly newspaper, arriving in mailboxes on Thursdays. Classified ads also appear in The Licking News. The deadline is 10 a.m. Tuesday. All print ads also appear on the Herald's website with special interactive features. Separately, the Houston Herald operates an ad agency to assist businesses with all phases of digital - website creation, social media and website ad placement reaching local readers. 



Special Sections

The newspaper publishes several special sections throughout the year:

February 2017
  • The county's newborns of 2015
  • A salute to Future Farmers of America
March 2017
  • Agriculture in Texas County
May 2017
  • A salute to the high school seniors
  • A section highlighting the Licking PRCA Rodeo
June 2017
  • Health and fitness
August 2017
  • A preview of the Texas County Fair
  • Photos, results from the fair
  • Back-to-school at Texas County's seven public schools
  • Houston High School football preview
October 2017
  • Senior citizens, retirement
Reprints of sections are available.


Photographs appearing in the newspaper are stored electronically. Reprints are available. Click here.

Family History

The newspaper is a favorite with genealogical researchers. Archives of the Houston Herald from the late 1880s to the present are available at our Website. You can do a search and get every reference ever published. Archival-quality copies also are available.

Houston History

The newspaper published "Images of Our Lives," a 132-page book on Houston's history. Order online here.